Why You Must Not Sell To Everyone

​Trying to Sell to Everyone is one of the biggest Mistake most sellers are making and you might also be one of them...


Get it right today, it isn't everyone that needs your product or service...


In fact, if you are selling water, you shouldn't be selling to everyone if you want to be Unique...


Even if you are selling Clothes that you believe everyone would need a cloth, you still shouldn't sell to everyone...


Selling to everyone is like selling to Nobody...


To be successful in your business, you need to pick a targeted audience, no matter your commodity have a targeted audience...


You are selling Hijab and you are advertising your product in a Lecture Theatre, you are wrong, though you might make some sales but your sales would be minimal because in that Lecture hall, we have people with different religion.


The best place to sell something like that is in a Mosque or at a Muslim Gathering where Females present there are your Targeted audience...


Let us do a practical example;


Let us assume I'm selling WAEC Past Questions, who do you think would be my perfect audience?


If you say, SSS1 or SSS2 students, then you are wrong. You might make little sales but I'm sure you would run out of the business soon..


If you say SSS3 students, that isn't the perfect audience, though you would still make more sales than SSS1 and 2 students but I'm sure your profit would be minimal...


If you say the Principals of Secondary schools, that is close to a perfect audience because the Principal can force the students to buy but that isn't the perfect audience.


If you say the Parents of SSS3 students, then you are Right, that is the perfect audience, you will sell and sell...


Do you know why?


Because the parents want their children to succeed than even the child, also it is the parent that does the buying decision most times...


If you sell to the remaining set of audience, they would still have to get home and tell their parents except for the few who are sponsoring themselves or can afford it...


So why not target the parents once and for all...


And the best place to see them is at PTA Meeting...


PS: Don't try to sell to everyone, target your audience well and sell.